NCBA Group
Marketing & Communications
Nairobi Full Time
Banking, Finance & Insurance
KSh Confidential
Job Summary
The role of the Brand Manager is to develop and execute all the brand plans and marketing initiatives within the MCC unit that is responsible for supporting Corporate Brand, Corporate Banking and Investment Banking.
Minimum Qualification:Masters
Experience Level:Senior level
Experience Length:7 years
Job Description/Requirements
Job Purpose Statement
To build a strong, reputable and trusted “brand” that positions NCBA Group in KE, UG, TZ and RW as a leading digital first, innovative brand amongst our target markets through a combination of inspirational (and emotional) brand messaging and communication strategies that reinforce the brand values across assigned Business Units. The role of the Brand Manager is to develop and execute all the brand plans and marketing initiatives within the MCC unit that is responsible for supporting Corporate Brand, Corporate Banking and Investment Banking. These brand plans are developed to create awareness and uptake of the existing and/or new products and services, in order to deliver on the Bank’s growth objectives. The role holder is expected to deliver the overall MCC objective of enhancing brand visibility and upholding/promoting a positive organizational brand image & reputation. The role holder is also responsible for the implementation of Brand Health Measurement programs in order to establish market perceptions/insights and level of affinity for the brand. Lastly, the role holder is also responsible for aligning the organizational corporate strategy with the business unit strategies
Ideal Job Specifications
Academic:
University degree, preferably in Marketing, Advertising or Business Management.
Relevant professional qualification in Marketing would be an advantage.
Professional:
Proficiency in use of MS Office – PowerPoint, Excel, Word, MS Project etc.
Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management
Possesses strategic thinking skills, creativity, persuasiveness, results orientation, assertiveness and tenacity to sell ideas
Experienced marketing and branding background and intimate knowledge of consumer insights.
Experience in dealing with 3rd party agencies – leading the client-agency relationship
Up-to-date with latest trends and marketing best practices
Excellent oral and written communication skills
Ability to manage conflict well
Possesses high level of personal drive, initiative & follow -through, performance results and leadership skills.
Strong analytical skills, data-driven thinking and problem solving.
Advanced communication and interpersonal skills
Excellent listening and decision-making skills
Desired Work Experience:
5-7 years’ relevant experience – managing a brand or product portfolio and supported by a sound track record.
Creative Agency experience a plus
An excellent planner and organizer with working proficiency in Project Management skills