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Kenya Digital Marketing Specialist

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One Acre Fund
Marketing & Communications
Remote (Work From Home)Full Time
Agriculture, Fishing & Forestry
KSh Confidential

Job Summary
Seeking a digital marketing pro with 3+ years of hands-on experience to lead Tupande’s social media advertising for farmers.

Minimum Qualification:Bachelor
Experience Level:Entry level
Experience Length:2 years
Job Description/Requirements
About One Acre Fund

Founded in 2006, One Acre Fund supplies 1 million smallholder farmers with the agricultural services they need to make their farms vastly more productive. Our 8,000+ team is drawn from diverse backgrounds and professions. With operations across six core countries in Africa, we make farmers more prosperous by providing quality farm supplies on credit, delivered within walking distance of farmers’ homes, and agricultural training to improve harvests. On average, the farmers we serve harvest 50 per cent more food after working with One Acre Fund.

To learn more about our work, take a look at our Why Work Here blog for more information.

About the Role

You will lead Tupande’s digital advertising for farmers. Farmers can now purchase quality farm products through our sales agents, at local shops, or on an app. This new role will design year-round digital advertising campaigns to promote our farmer services. You will run paid social media campaigns every 6-8 weeks.

You will report to the Kenya Head of Marketing and work with the Digital unit of the Global Communications team.

Responsibilities

Paid Advertising: You will handle end-to-end paid campaigns on Facebook and Google Ads.
Analytics: You will analyze campaign performance and recommend ways to improve campaigns.
Project Management: You will maintain an annual digital advertising calendar.
People Management: You will have one direct report in the Kenya marketing team.
Career Growth and Development

We have a strong culture of constant learning and we invest in developing our people. You’ll have weekly check-ins with your manager, access to mentorship and training programs, and regular feedback on your performance. We hold career reviews every six months and set aside time to discuss your aspirations and career goals. You’ll have the opportunity to shape a growing organization and build a rewarding long-term career.

Qualifications

Across all roles, these are the general qualifications we look for. For this role specifically, you will have:

At least three years of direct, hands-on experience managing digital ad campaigns.
At least two years of professional digital copywriting experience for a brand or agency.
Experience analyzing data and briefing teams on campaign performance.
Experience managing digital advertising calendars and coordinating across teams.
Experience working with a creative team to develop visual assets that perform well on social media.
Education: At a minimum, a Bachelor’s degree is required for this position.
Language: Fluency in English and Swahili is required.
Preferred Start Date

As soon as possible

Job Location

Flexible, Kenya

Benefits

Health insurance paid time off

Eligibility

This role is only open to citizens or permanent residents of Kenya

Application Deadline

17 January 2023

One Acre Fund never asks candidates to pay any money or pay for tests at any stage of the interview process. Official One Acre Fund emails will always arrive from an @oneacrefund.org address. Please report any suspicious communication here (globalhotline@oneacrefund.org), but do not send applications or application materials to this email address.

Diversity, Equity, Inclusion (DEI), and anti-racism are deeply connected to our organization’s mission and purpose. One Acre Fund aspires to build a culture where all staff feel consistently valued, represented, and connected – so that our team can thrive as professionals, and achieve exceptional impact for the farmers we serve.

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal-opportunity workplace.

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