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East Africa Marketing Manager

Sinapis Kenya
Marketing & Communications
Nairobi Full Time
NGO, NPO & Charity KSh Confidential

Job Summary
Sinapis is looking for a senior marketing leader who possesses strategic and creative marketing experience and has a proven track record in helping relationship-driven brands grow exponentially.

Minimum Qualification:Bachelor
Experience Level:Senior level
Experience Length:10 years
Job Description/Requirements
Sinapis is looking for a senior marketing leader who possesses strategic and creative marketing experience and has a proven track record in helping relationship-driven brands grow exponentially. We’re looking for an entrepreneurial-minded marketer who has a passion for others, is connected within the greater Nairobi business community, and can craft campaigns that connect directly with our target audience. This position will work closely with both our Global Director of Marketing and East Africa Regional Director.

Reporting to: Global Director of Marketing with dotted line to East Africa Regional Director

Location: Kilimani, Nairobi, Kenya

Expected hours: Full-time

Experience: 10+ years in marketing director roles; creative director experience a plus

Salary range: Competitive

ABOUT SINAPIS

Sinapis is a Christian organization that equips faith-driven entrepreneurs to grow companies that change the world. Our mission is to make disciples and alleviate poverty through the power of entrepreneurship. We serve entrepreneurs in emerging market nations and help grow Kingdom businesses by blending intensive business training with faith-based principles and access to capital. These entrepreneurs learn to scale their business while making a social and spiritual impact in their community.

We have trained over 5,000 entrepreneurs, and our services are offered in Kenya, Uganda, Rwanda, Ghana, Liberia, Egypt, Brazil, Mongolia, Mexico, Mozambique, and Burundi. As Sinapis continues to expand, a key part of our strategy is to continue to develop a best-in-class faith-driven entrepreneurship ecosystem in East Africa. We are also working to equip other organizations and networks around the world with our training programs, toolkits, and systems.

WHAT YOU WILL DO:

Partner with Global Director of Marketing and East Africa Regional Director to set the creative and strategic direction of all East African marketing strategies and be the champion that implements each component along the way

Facilitate market research activities that include but are not limited to; focus groups, surveys, stakeholder meetings, phone calls, etc. Better understand who our customers are and what’s shifting for them as they progress along their entrepreneurial journey

Develop and grow our local and regional public relations efforts in each East African market we serve, boosting our earned media reach

Manage a wide range of marketing project needs in support of the East Africa Regional Director and Global Marketing Director. This could include making phone calls, organizing events, scheduling interviews with entrepreneurs, etc.

Lead the local storytelling (photo & video) process. Know what stories need to be told and how to get them told. Manage photo and video shoots as needed

Manage a small team of internal co-workers and external creative vendors

Lead internal brand-building and communications efforts that onboard new employees, trains staff on important brand tools, and supports the relationship management team with customer interactions

Digital marketing management experience is highly preferred. Working in HubSpot and creating automated marketing campaigns will be a part of this job

Ensure Sinapis brand standards are being upheld
Other related tasks as assigned

WHO WE ARE LOOKING FOR:

A player and coach who is ready to help build and implement a robust marketing strategy that doubles the number of entrepreneurs we serve in East Africa in 18 months

A connector with experience in creating collaborative, mutually beneficial partnerships

A great listener, always looking for customer insights in each conversation that connects to the greater marketing strategy. A critical thinker always connecting the dots between conversations and strategies

A culturally aware leader with a pulse on the local and regional (Kenya and Uganda) business and entrepreneurial landscape. You know who’s doing great work, what brands are excelling, and who we should be more connected with

You have a desire to use your creative, media, storytelling, and/or journalism experience to impact the world around you and glorify God

A creatively minded leader who sees things differently than their team and knows how to translate them into practical communication tools that speak to their customers

You have a great education and have excelled in professional environments so far

You are a follower of Christ and have a healthy relationship with Him

You are humble and have a teachable spirit

You are energetic, hardworking, and willing to go the extra mile to complete an assignment

REQUIRED QUALIFICATIONS:

A heart for our mission and a passion for alleviating poverty through private sector development

Market research and public relations experience

Expert knowledge in Microsoft Office and Google Suite; Adobe Creative Suite and HubSpot a plus

You love to improve the things around you through creativity and design

Working understanding of Facebook, Instagram, Canva, Adobe Spark, and WhatsApp, to name a few

Solid understanding of business, entrepreneurship, and missions

Experienced in contacting and working with external clients and vendors

Excellent interpersonal skills and emotional intelligence

Strong character and integrity

Ability to work independently in a small team environment

A portfolio demonstrating exceptional and multidisciplinary work

DESIRED QUALIFICATIONS:

Undergraduate degree in marketing, advertising, business management, graphic design, and/or ability to prove experience through your portfolio

10+ years of relevant experience in a senior marketing role at an NGO, creative agency, or SGB that shows your ability to work on a variety of projects

WHAT YOU CAN EXPECT:

Deep, fulfilling impact. This is a mission impacting thousands of lives economically, socially, and spiritually.

An opportunity to tell the story of incredible entrepreneurs that God is using to grow companies that provide jobs for the poor and change communities around the world.

World-class development experience. We work at the frontier and the leading edge of private-sector development, and you’ll gain excellent experience in enterprise solutions to poverty.

Unique professional experiences, development, and mentorship opportunities.

If you are interested in applying:

Please submit your application on sinapis.com/careers or click the “Apply Now Button”. You must include a resume, PDF or web link to your portfolio, and a one-page cover letter that sufficiently addresses the following:

What motivated you to apply for this role?

Sinapis is a Christian organization with a mission of making disciples and alleviating poverty through the power of entrepreneurship. Briefly describe what this mission means to you.

Discuss your interest/experience in economic development, business as mission, and/or the role that creativity plays in building a brand and telling compelling stories.

What else would you like to share with us as we consider your application? (You may discuss expected constraints, personal circumstances, professional aspirations, or anything else you feel would be relevant for the hiring committee to consider).

We are excited to read your cover letter. Please note that applications without the required materials will not be considered.

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