Kenya Shipyards Limited
Sales
Nairobi Full Time
Government KSh Confidential
Job Summary
The Manager is responsible for driving sales performance, business and revenue growth through planning, developing and implementing the Company’s sales and marketing and business development strategies and providing oversight on sales and marketing efforts within the KSL.
Minimum Qualification:Bachelor
Experience Level:Senior level
Experience Length:10 years
Job Description/Requirements
Kenya Shipyards Limited (KSL) is a State Corporation incorporated under the Companies Act, Act No. 17 of 2015, and is fully owned by the Government of Kenya through the National Treasury.
The mandate of the KSL is to lead and catalyze the development of shipbuilding industry in Eastern Africa with a focus on meeting the local demand of maritime assets and services from the Kenya Navy, Ministries, Departments & Agencies and other private domestic and regional clients.
The Board of Directors is inviting applications from qualified and experienced professionals to fill the following position(s):
KSL/HR/201/COM/21: MANAGER, MARKETING AND SALES – KSL GRADE 3 (1 POSITION) CONSOLIDATED SALARY KSHS 274,473.00 – 395,633.00
This is a five (5) year contract renewable subject to satisfactory performance and retirement age.
Job Title:
MANAGER MARKETING AND SALES
Grade:
KSL 3
Ministry /Corporation:
KENYA SHIPYARDS LIMITED
Directorate:
N/A
Department:
COMMERCIAL SERVICES
Division:
MARKETING AND SALES
Section / Unit:
N/A
Location / Workstation:
NAIROBI
Reporting Relationships
Reports to:
GENERAL MANAGER COMMERCIAL SERVICES
Direct reports:
PRINCIPAL MARKETING AND SALES OFFICER
Indirect reports:
MARKETING AND SALES OFFICER
Job Purpose:
The Manager is responsible for driving sales performance, business and revenue growth through planning, developing and implementing the Company’s sales and marketing and business development strategies and providing oversight on sales and marketing efforts within the KSL.
Key Responsibilities / Duties / Tasks:
Managerial / Supervisory Responsibilities:
a) Formulate business strategies and overall business plans responsive to changes in market environment with the aim of sustaining KSL’s growth and profitability.
b) Design and implement a strategic business plan that expands company’s customer base and ensure its strong presence in the region
c) Develop and implement integrated sales and marketing strategies for new and existing products to drive interest, influence and achieve sales and growth targets.
d) Identify emerging markets and market shifts while being fully aware of new products and competition status
e) Build strategic relationships and partner with key industry players, agencies and vendors.
f) Develop and implement effective sales and marketing policies, guidelines and procedures to guide the KSL’s sales and marketing activities.
g) Formulate and implement the department’s annual budget within the context of the KSL’s overall budget.
h) Monitor and oversee implementation of the departmental strategies, plans and budget (income vs expenditure) to ensure that activities are carried out within the approved budget.
i) Provide leadership in product portfolio extension or reduction to meet profitability targets in the following lines of business: –
i. Ship construction
ii. Ship refit and conversion
iii. Ship maintenance
iv. Overhaul of maritime vessels
v. Piers Construction
vi. Jetties Construction
vii. Slipway Construction
viii. Dry Docking (offshore and onshore)
ix. Civil Maritime and Rail Works
x. Outsourced services in areas such as procurement of maritime services
xi. Berthing services.
xii. Plant and machinery hiring services
xiii. Welding and fabrications
j) Provide oversight and guidance in market research and competitor analysis to enhance the KSL’s competitive advantage.
k) Review and enhance existing products to remain competitive and put in place strategies to generate effective demand for the Company’s products and services.
l) Review the current marketing practices at KSL and enforce best practices in the shipbuilding industry.
m) Liaise with the communications department and provide oversight in the development and execution of an integrated digital marketing strategy and report meaningful data analytics.
Operational Responsibilities / Tasks
a) Deploy successful marketing campaigns and own their implementation from ideation to execution.
b) Produce valuable and engaging content for our website and blog that attracts.
c) Converts our target groups to customers/consumers.
d) Oversee and approve marketing material, from website banners to hard copy brochures.
e) Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
f) Identify and pursue opportunities for sales and revenue growth.
g) Review and approve sales and marketing activities to ensure attainment of business plan objectives.
h) Maintain an updated database of the KSL’s sales pipeline.
i) Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
j) Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
k) Analyse consumer behaviour and adjust marketing campaigns accordingly.
l) Achieve growth and hit sales targets by successfully managing the sales Function.
m) Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs.
n) Present sales, revenue and expenses reports and realistic forecasts to the management team;
o) Perform any other duties as may be assigned from time to time.
Job Dimensions:
Financial Responsibility/Impact:
a) In charge of generating revenues of up to as per the Department’s projections.
b) Approve expenses.
Responsibility for physical assets around the area of work:
Responsible for physical assets
Problem Solving:
a) Complex and open-ended problems marketing and sales policies, plans and targets of the Company.
b) Broad and complex problems involving more than one Government MDAs. Solutions will often be arrived at through committees, involve significant financial risk and require Board approval.
Communication:
The job holder will need to understand the following information to discharge their mandate:
a) Detailed verbal and written instructions or requests to and from MD, staff and stakeholders.
b) Written internal policy documents, procedures, laws, and regulations in the public sector/or the company.
c) Financial reports, in depth technical commercial requirements, proposals or project briefs affecting the Shipbuilding Industry.
d) High level proposals on Government strategic direction on commercial viability of the blue economy.
e) Negotiations and communication with stakeholders which will have a significant commercial influence on the Company.
f) Negotiation with suppliers over price, contracts.
g) Detailed verbal or written instructions or requests to employees of the institution or contractors.
h) Preparation of responsive tender documents.
Decision Making/ Job Influence:
a) Plan the work of subordinates.
b) Assign works to subordinates.
c) Monitors subordinates work performance.
d) Appraises /evaluates subordinates’ performance.
Working Conditions:
Works predominantly in an office environment with field duties including regular travels locally and internationally to undertake market research and marketing of the company products.
Job Competencies (Knowledge, Experience and Attributes / Skills):
Academic Qualifications:
a) Master’s degree in any of the following fields: Commerce (marketing option), Business management, Business Administration, Economics or equivalent qualification from a recognized institution.
b) First level university degree in any of the following discipline from an accredited University/College: Commerce (marketing option), Business management, Business Administration, Economics or equivalent qualification from a recognized institution combined with the required work experience may be accepted in lieu of the Master’s degree.
Professional Qualifications / Membership to professional bodies:
a) Membership to a professional body; Marketing Society of Kenya or Chartered Institute of Marketers or any other relevant professional body.
b) Certificate in Leadership/Management Course from a recognized institution.
c) Proficiency in Computer applications.
Previous relevant work experience required:
a) At least ten (10) years’ relevant work experience three (3) of which should be at management level.
b) International experience in a similar industry is desirable.
Interested candidates who meet the requirements MUST download the employment form, fill accessed via the following link:https://kenyashipyards.co.ke/wp-content/uploads/2022/10/KSL-Employment-Form.docx and send their application together with detailed C.V, copies of relevant academic and professional testimonials (in pdf) to: – HR@kenyashipyards.co.ke. Applications may also be posted to the Managing Director Kenya Shipyards Limited P.O Box 95350 -80104 Mombasa or hand delivered to Ground Floor, Herufi House, Treasury Building, Nairobi Kenya. The applications should reach the Company before close of Business on Tuesday 25th October, 2022. Upon offer of employment the successful candidates must satisfy the requirements of Chapter Six of the Constitution of Kenya by providing copies of;
• A valid Tax Compliance Certificate from the Kenya Revenue Authority (KRA)
• A valid Certificate of Good Conduct from the Directorate of Criminal Investigations (DCI)
• A valid Clearance Certificate from the Higher Education Loans Board (HELB)
• A valid Clearance Certificate from an Approved Credit Reference Bureau (CRB)
• A valid Clearance form from the Ethics and Anti-Corruption Commission (EACC)
Kenya Shipyards Limited is an Equal Opportunity Employer, thus women, persons with disability and marginalized groups are encouraged to apply.
Any form of direct or indirect canvassing will lead to automatic disqualification of the applicant. Only shortlisted candidates will be contacted.