Dawa Limited
Marketing & Communications
NairobiFull Time
Healthcare
KSh Confidential
Job Summary
A senior marketing manager is primarily responsible for creating and implementing marketing plans that drive sales for the company’s products. Plays a managerial role in the marketing activities of the department by overseeing the creation of engaging designs and content for the business’s marketing programs in order to ensure proper and consistent communication and embodiment of the brand’s identity and reach to the audience.
Minimum Qualification:Bachelor
Experience Level:Senior level
Experience Length:10 years
Job Description/Requirements
Location: Dawa Limited – Ruaraka
The Position: A senior marketing manager is primarily responsible for creating and implementing marketing plans that drive sales for the company’s products. Plays a managerial role in the marketing activities of the department by overseeing the creation of engaging designs and content for the business’s marketing programs in order to ensure proper and consistent communication and embodiment of the brand’s identity and reach to the audience.
Reporting to: Chief Commercial Officer
Key Responsibilities:
Develop marketing and pricing strategies for the product portfolio.
Oversee marketing department staff and budgets.
Increase Brand awareness and market share of products
Co-ordinate marketing strategies with sales, finance and production departments.
Oversee Branding, advertising and promotional campaigns including new product launches.
Oversee the development of marketing material.
Preparing marketing budgets together with the Brand Managers.
Develop external partnership with the medical community.
Undertake training for the medical representatives on the product portfolio and communication skills.
Qualification and Experience:
Must Have: Minimum Requirements
To be considered, these minimum requirements must be evident on your resume.
Must have Pharma marketing experience of not less than 10 years.
Pharmacy and related education background.
Kenyan citizen
Age 35-40 years
Management Skills:
Excellent leadership and communication skills
Skills in strategic and business planning would be important
Must be detail-oriented and well-organized
Creative skills