Marketing Director

Makini Schools
Marketing & Communications
Nairobi Full Time
Education KSh Confidential

Job Summary
Responsible for the planning, development, and implementation of the Brand Marketing strategies, marketing communications, and public relations activities, both external and internal.

Minimum Qualification:Bachelor
Experience Level:Management level
Experience Length:5 years
Job Description/Requirements
ABOUT MAKINI
Makini has 5 campuses in Kenya. The two campuses in Nairobi county host 7 schools from pre-primary to high school and follow the Cambridge and national curriculum. The 3 campuses in Kisumu county cater for pre-primary and primary school, follow the national curriculum and offer boarding facilities for upper primary learners.

Makini schools are operated and managed by the JSE-listed ADvTECH Group, Africa’s leading private education provider with more than 100 schools and tertiary nstitutions across South Africa and East Africa.

Our aim is to provide high quality education that is accessible to more children across Kenya and the region.

Makini Schools was founded in 1978 and follows the CBC and 8.4.4 Kenyan national curriculum – the hallmark of the schools’ success – as well as the Cambridge curriculum, launched in 2020.

JOB PURPOSE
Responsible for the planning, development, and implementation of the Brand Marketing strategies, marketing communications, and public relations activities, both external and internal. To lead and manage the marketing and sales activities of the Brand across all its campuses and locations to position the brand optimally for growth and superior reputation in the market.

Responsible for ensuring that marketing and sales expertise/advice is delivered to the Regional Managing Director and Principals and guidance is given to the School Administrators.

Duties & Responsibilities

Brand Marketing Strategy

1. Develop and implement a brand marketing strategy.
2. Develop and implement a marketing and communications, media and
   advertising strategy annually, aligned with the brand strategy.
3. Prepare budget plan, annually and monitors and controls expenditure against it.
4. Compile and update the Brand CI Manual and oversees its implementation, as appropriate.
5. Participate in on-boarding and/or due diligence for new schools including developing communication strategies for acquisitions.
6. Provide marketing training/education for Principals, Administrators and Enrolment Officers, as necessary.

Brand Sales Strategy

7. Develop and implement a sales strategy for the brand.
8. Set sales targets as agreed with Regional Managing Director and Principals communicate these to Admissions staff and School Marketers.
9. Devise plans to achieve sales targets, monitor these and follow up where performance is lagging.
10. Track leads identified and conversion rates. Gather information regarding students that enquire but enrol elsewhere.
11. Ensure applications are received and processed timeously.
12. Manage and oversee implementation of Sales module of STASY.
13. Arrange for sales training of School Marketers and Admissions staff, as required.

Relationship Management

14. Meet with and maintain cordial and productive relations with relevant stakeholders viz. community newspapers, owners of estates etc.
15. Establish and maintain an up to date database of student/parent leads.
16. Establish potential feeder schools and build relationships with them to promote enrollment.
17. Maintain sound relations with staff at Schools Marketing hub. For provision of PR, Graphic Design, Website and Digital Marketing services to the brand and ensure timeous delivery of quality services.
18. Build and maintain relationships with all schools within the brand and their Principals to ensure effective communication and information flow.
19. Establish a network of relevant suppliers to provide the services necessary at the required quality standards.
20. Develop and implement a strategy to manage and enhance alumni relations.
21. Oversee marketing sponsorships in the Schools.

Market Research & Intelligence

22. Monitor competitor activity and initiatives and keep Regional Managing Director appraised.
23. Undertake competitor analysis, as required and communicate insights to Brand MD and/or Principals.
24. Analyse market and consumer trends and incorporate information into marketing plans.
25. Monitor and assess customer satisfaction and incorporate information into marketing and sales plans/initiatives.
26. Responsible for editorial direction, design, production, and distribution of all school publications.

Management of Promotions, Events & Collateral

27. Plan and manage exhibitions and functions.
28. Make recommendations regarding collateral, source same and ensure timeous delivery thereof as well as its distribution.
29. Create content for Brand marketing material and sources and manage inputs from suppliers.
30. Manage compilation, printing and distribution of Brand consumer magazine.
31. Oversee branding of school signage, bus branding, gazebos etc.

Crisis Communications

32. In partnership with Group Marketing resources, develop and implements a Crisis Communication policy.
33. Manages crises and issues that arise, appropriately and timeously escalating potentially serious issues appropriately.
34. Manages all media requests including social media responses as appropriate.
35. Ensures all affected parties are communicated with in accordance with company policy so as to mitigate risk.

Staff Management

36. Ensures staff roles and responsibilities are clarified and performance objectives set and monitored.
37. Conducts performance reviews in accordance with policy and procedure and takes corrective action as required.
38. Ensures identification of critical skills essential for sustainability of service delivery to the brand.
39. Ensures staff are adequately trained.

Applications open from 19th Dec 2022 to 16th Jan 2023